Expert Moves
For experts building real authority online
Marketing that finally
sounds like you.
Voice-matched content, social, search, and reputation, done for you, in one platform. Built for attorneys, advisors, and consultants who refuse to sound like everyone else in their field.
• Voice intake on day one
• One unified platform
• Bilingual content built in
The Gap
You're exceptional at what you do.
You're nearly invisible where it counts.
You have the track record, the results, the room that goes quiet when you speak. But when someone who needs your expertise goes searching, they often find someone else first. Not someone better. Just someone more visible.
The experts winning new business right now aren't more credentialed than you. They built something that works whether they're in a meeting, on a stage, or on vacation. Visibility isn't a personality trait. It's infrastructure.
Your next client is already out there looking for someone exactly like you. The only question is whether they find you first.
STEP 1 · FREE VISIBILITY AUDIT
Find out where prospective clients can and can't find you.
Get your instant scored audit of your business across the six channels that drive new clients. Then we show you exactly how to fix each one.
Just your firm name and website. No credit card.
Search Visibility
Where you rank for the queries clients are typing.
Local & Google Business
Map pack rankings, NAP consistency, and citations.
Website Health
Speed, SEO, schema, on-page content.
Social Presence
Activity and reach across LinkedIn, IG, FB, TikTok.
Reviews & Reputation
Volume, recency, sentiment, response health.
Publishing Cadence
Are you actually showing up — every week, on every channel?
Step 2 · How We Fix It
We audit six channels.
Then we fix all six.
Every service below maps directly to a pillar of your audit. Powered by AI, refined by humans who know your voice,so it never sounds like a chatbot wrote it.
Fixes: Search Visibility
Voice-Matched Content
Two long-form articles per month in your voice, 1,000 to 2,000 words each, on the topics your clients are actually searching for. Researched, fact-checked, and published to your blog and email list.
Fixes: Local & Google Business
Local SEO & Google Business
Weekly Google Business posts in your voice. Citation cleanup across 50+ directories. NAP consistency, schema markup, and local map pack signals managed continuously.
Fixes: Website Health
Website & SEO
Fast, AI-powered site hosted on enterprise infrastructure. 500 AI-driven SEO fixes every month covering schema, alt text, headers, and technical health. Page copy written in your voice, not the boilerplate every other firm has.
Fixes: Social Presence
Social & Video
12+ thought-leadership posts per month across LinkedIn, Instagram, Facebook, and TikTok, all in your voice. Plus 4 short-form video scripts a month with full editing and bilingual subtitles when you need them. Scheduled and published for you.
Fixes: Reviews & Reputation
Review Engine
Automated review requests triggered at the right moment after every closed matter. AI-drafted replies in your voice, ready for your approval within 24 hours. Reputation dashboard so nothing slips.
Fixes: executive oversight
Strategy & Reporting
A 60-minute strategy call every month. Full performance report across search, local, web, social, reviews, and publishing cadence. Next-month roadmap built on what is actually moving, not what we hoped would move.
REAL RESULTS
Real words from real clients. 30 to 90 days in.
Not projections. Not case studies. Words from practitioners who were in the same position you are now.
40 days
From launch to real inbound growth
4,200+
Views on first post
Found
By clients who never heard of her
"With my previous provider I got no real strategy, creatives that were not compliant, and almost no engagement. After six months, a handful of poorly qualified phone calls. Within 30 days of ExpertMoves, people started reaching out who had no idea I existed. My first post hit over four thousand views. The referrals are still coming."
Attorney Arzoo R. Connor
Expert Moves Client
60 days
To first speaking inquiry
3 stages
Booked within 90 days
Trusted
Before they pick up the phone
"What surprised me wasn't the leads. It was that people came to me already trusting me. They had read my articles, and by the time we spoke they were ready to move forward. Six years in practice and this is the first time my reputation has actually traveled ahead of me."
Attorney Alana Hans-Cohen
Expert Moves Client
45 days
To first client from content alone
3x wider
Audience in 90 days
Strategy
That matched how clients find a CPA
"What made the difference was the strategy. Not just posting more, but posting the right things for the right clients. The content started reaching audiences I had never been in front of, and those people came in already understanding what I do. I wasn't chasing leads. They came to me."
CPA Michael S.
Expert Moves Client
ONE SIMPLE ENGAGEMENT
Everything you need. Nothing you don't.
THE EXPERT PLAN
One team. One system.
Built for experts who want a real marketing system without juggling five agencies and ten different tools. Replaces the content writer, social manager, SEO consultant, and reputation tool you're already paying for.
Engagements start at $2K/month. Full breakdown shared on the call.
2 long-form blog articles / month
12+ social posts across all platforms
4 short-form video scripts + bilingual subtitles
Weekly Google Business posts
Carousel & graphic creation
Substack newsletter setup & posting
Website hosting, edits & SEO
Reputation & review management
Built-in CRM with email & SMS
Why Expert Moves
I built Expert Moves after watching brilliant attorneys and advisors pay agencies thousands a month for content that sounded like a Wikipedia page with their name pasted in. The experts I work with have a real point of view. My only job is making sure it shows up everywhere it should.
Roohina Allibhai
Founder, Expert Moves
Start Today
Start with a Free Visibility Audit.
See where you stand today. Then decide if Expert Moves is the right team to take it from here.
FAQ
What does the voice capture process look like?
A single 90-minute recorded conversation. We talk through your background, your clients, the cases or projects you find most meaningful, and the way you actually explain your work. We use the transcript to build a custom Claude project that becomes the foundation for every piece of content we produce. You review the brand voice guide before any public-facing content goes live.
How long until I see results?
The system goes live in three to four weeks. SEO compounds over 90 to 180 days. Most clients see meaningful traffic and lead lift within four months. Reputation and review compounding starts immediately.
What if I already have a website I love?
We optimize what you have. We do not force a rebuild. The setup includes a full content audit, schema markup, technical fixes, and ongoing AI SEO. If your current platform genuinely cannot support what you need, we will tell you, and migration is included in setup.
Do I have to be on camera?
Yes, at least once a month. Short-form video is the single most efficient format for solo experts to build trust at scale, and the team cannot fake your face. The process is made easy with a $30 equipment list, four scripts a month, and full editing on the back end. Most clients shoot all four videos in one 30-minute block.
What happens if I cancel?
You keep your website. You keep your domain. You keep your CRM and your contacts. You keep every piece of content that has been produced for you. The only thing that stops is the monthly production. The systems are built so that you own them, not rent them.
Is this just for lawyers?
No. The service started with attorneys because that is where the process was sharpest, but the system works for any solo expert whose business depends on trust and authority. Financial advisors, fractional executives, specialty consultants, and bilingual professionals serving underserved markets are all strong fits.
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